It’s the war cry of a region that won’t say die, no matter how hard the fight.

The #MoretonBayTough campaign is a call to arms launched by Moreton Bay Region Industry & Tourism (MBRIT) and Moreton Bay Regional Council, in partnership with 16 of the region’s biggest businesses including USC and aONE Media Group.

“Moreton Bay Region isn’t immune to the global COVID-19 pandemic and the financial pressures of this crisis are already being felt by local families and business like never-before,”MBRIT CEO Shane Newcombe said.

“What does make us unique in the face of this crisis is the grit, determination and innovation of locals that’s already giving Moreton Bay a glimmer of hope in these dark, difficult times.

“Times are tough, but we’re already seeing businesses prove they’re tougher. Businesses are getting resilient and innovative; evolving their entire business models overnight.

“By being forced to think outside the square, many are fighting hard to keep their doors open and their employees in a job – these businesses deserve to be celebrated.”

Moreton Bay Regional Council CEO Greg Chemello said this campaign would remind locals that we’re all in this fight together.

“We can observe social isolation while using technology to unite us in this fight,” he said.

“The Moreton Bay Tough campaign will promote stories of innovation and resilience, to hopefully inspire more local businesses to do the same.

“Today we’ve launched a badge you can share across your social media platforms as a sign of solidarity, to let Moreton Bay Region businesses know they’re not alone.

“This isn’t a campaign that ignores the reality of the situation we face. Rather, it’s intended to bring businesses and community groups and people together to fight as one.”

“The Moreton Bay Tough message is simple – we live local, so we want you to think local, shop local and support local.”

Moreton Bay Tough’s website and the popular Moreton Bay Tough Facebook group are sharing heart-warming tales of community-spirit, creative business ideas, stories of resilience, mateship, collaboration and some good old fashion kindness. This is what it means to be Moreton Bay Tough.

Businesses, organisations and the community as a whole can get behind the Moreton Bay Tough movement by pledging their support online, joining the conversation on social media by using the hashtag #MoretonBayTough and the most important thing the community can do – is support local.

Here’s a few easy ways that you can help show your #MoretonBayTough:

For more information about #MoretonBayTough – visit